Geoff Dickson
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Research Underway
Explaining the under-utlisation of event specific ambush marketing legislation
Geoff Dickson
One of the conditions for hosting mega-events, such as the Olympics, World Cup Football and the Rugby World Cup, is that the host country develop and implement event-specific legislation to support... read more
Research Completed
Women-only mass participation sporting events: Does participation facilitate changes in physical activity?
Geoff Dickson
There is little evidence supporting the claim that mass participation sporting events (MPSE) increase the population’s physical activity (PA). This research aimed to identify the participant... read more
Tactical Innovation in New Zealand Representative Rugby: A Grounded Theory of Developing
Geoff Dickson
The purpose of this grounded theory research is to understand the process of tactical innovation in New Zealand rugby. Tactical innovation is an important resource for successful rugby. Understanding... read more
New Sport Teams and the Development of Brand Community
Geoff Dickson
In this study we explored brand community markers in the context of newly established sport teams. We examined whether managers of new sports teams utilize group experience, organizational history... read more
Multi-level governance in an international strategic alliance: The Plight of the Phoenix and the Asian football market.
Geoff Dickson
The purpose of this paper is to highlight the circumstances preventing the Wellington Phoenix, New Zealand’s only professional football team, from participating in the Asian Champion’s League. A... read more
Multi-level governance in an international strategic alliance: The Plight of the Phoenix and the Asian football market.
Geoff Dickson
The purpose of this paper is to highlight the circumstances preventing the Wellington Phoenix, New Zealand’s only professional football team, from participating in the Asian Champion’s League. A... read more
Symbolic isomorphism: The New Zealand Ice Blacks and Ice Ferns.
Geoff Dickson
Using institutional theory as a lens, this research investigates the selection of the names Ice Blacks and Ice Fernz by the New Zealand Ice Hockey Federation for their men’s and women’s... read more
Participation events and sustained, increased levels of physical activity
Wendy Osmond
Physical (in)activity remains a significant public health issue in most countries including New Zealand. In recent years participation in large sporting events, aimed at mass participation, has... read more