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Diehard Fans: The Wellington Phoenix and Yellow Fever Research Completed
Title
Diehard Fans: The Wellington Phoenix and Yellow Fever
Lead Author
Alex Natelli
,
David Pauleen
Organisation(s)
Massey University
Publication Year
2011
Publisher
University of Auckland, University of Auckland Business Review; vol.3, no.1, 2011
Contacts
Massey University, School of Management Albany Campus:
Football franchaise the Wellington Phoenix offers much of its success to tech savvy fan community the Yellow Fever. The broader lesson: there is no substitute for genuine enthusiasm amongst consumers.
Keywords:
Wellington Phoenix, Yellow Fever, football franchaise, fans, consumers