Diehard Fans: The Wellington Phoenix and Yellow Fever Research Completed

Title

Diehard Fans: The Wellington Phoenix and Yellow Fever

Lead Author

Alex Natelli , David Pauleen

Organisation(s)

Massey University

Publication Year

2011

Publisher

University of Auckland, University of Auckland Business Review; vol.3, no.1, 2011

Contacts

Massey University, School of Management Albany Campus:

Email:  d.pauleen@massey.ac.nz

Abstract

Football franchaise the Wellington Phoenix offers much of its success to tech savvy fan community the Yellow Fever. The broader lesson: there is no substitute for genuine enthusiasm amongst consumers.

Keywords:

Wellington Phoenix, Yellow Fever, football franchaise, fans, consumers

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Topics

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Views

1743

Added

December 3, 2012

Last Modified

December 3, 2012