The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks Research Completed
Title
The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks
Lead Author
Kim Werner
Organisation(s)
AUT University
Publication Year
2012
Publisher
AUT
Contacts
Abstract
The coordinated contributions of tourism, sports and events organisations are critical to the success of a large-scale sport event. The events network is a complex system of organisations, comprising both new and existing relationships. The events literature emphasises the potential of events to build new relationships between sponsors, international visitors and organising committees. There is, however, considerably less research investigating the impact of mega-events on existing, inter-organisational relationships within a tourism destination network and how these organisations collaborate and transfer valuable knowledge.
This research explores the impact of a mega-event on tie strength, collaborative capacity and knowledge transfer dynamics in a regional destination marketing environment. The research uses the 2011 Rugby World Cup (RWC 2011) in New Zealand to analyse the inter-organisational relationships between Tourism Auckland (as the focal organisation) and its partner organisations.
Keywords:
Mega-events; Destination marketing; Tie strength; Collaborative capacity; Knowledge transfer; Coopetition; Thematic analysis
How to access
Areas of Focus
Provision (delivery type & infrastructure)
Topics
Benefits, Capability, Delivery, Impacts - economic, Management, Planning, Policy, Professionals, Tourism, Workforce
Sport and Recreation Types
Views
992
Added
May 17, 2013
Last Modified
May 17, 2013