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The mass media and sport Research Completed
Title
The mass media and sport
Lead Author
T Bruce, M Falcous and H Thorpe
Organisation(s)
University of Otago
Publication Year
2007
Publisher
In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society (2nd ed., pp. 147-169). South Melbourne: Thomson.
In this chapter, the authors argue that the relationship between sport and the media is highly significant in understanding the place and meaning of sport in New Zealand life. They consider: the changing technologies, organisation and economics of ‘mediasport’; the ways in which mediasport is produced, including what gets covered or ignored; the power of the sports media to influence societal beliefs and attitudes; and the relationship between mediasport and audiences.
Keywords:
culure, ethnicity, gender, identity, mass media, sports
