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Women, sport and the media: A complex terrain Research Completed
Title
Women, sport and the media: A complex terrain
Lead Author
Bruce, Toni
Organisation(s)
The University of Waikato
Publication Year
2008
Publisher
The University of Waikato
Contacts
Unknown
Abstract
In this chapter I examine coverage of women’s sport, exposing the ways in which the sports media can simultaneously challenge and reinforce dominant assumptions that sport is primarily a male domain. I first summarize the extensive research that shows how the ‘everyday’ sporting activities of female athletes are trivialised and ignored by mediasport, before turning to a discussion of the times and places when female athletes visibly enter into public consciousness. Finally, I present examples from two case studies; one which disrupts and one which supports traditional ways of understanding gender.
