34th America's Cup evaluation reports: Evaluation of New Zealand Trade and Enterprise’s leveraging programme in San Francisco Research Completed
Title
34th America's Cup evaluation reports: Evaluation of New Zealand Trade and Enterprise’s leveraging programme in San Francisco
Lead Author
New Zealand Trade & Enterprise
Organisation(s)
New Zealand Trade & Enterprise
Publication Year
2014
Publisher
New Zealand Trade & Enterprise
Contacts
NZTE
Phone:+64 4 816 8100 Level 24, The Majestic Centre, 100 Willis Street, Wellington 6011
Abstract
The 34th America’s Cup Regatta delivered a range of business benefits for the New Zealand economy, according to two evaluation reports – an independent evaluation of the Government’s investment in Emirates Team New Zealand and an evaluation of Trade and Enterprise’s leverage programme in San Francisco.
The New Zealand Inc. leveraging programme at the 34th America’s Cup in San Francisco led by New Zealand Trade and Enterprise (NZTE) achieved ground breaking exposure for New Zealand, its sectors, companies, products and services; its position as a relevant and exciting country to live in, to work in, to invest in and to visit.
The government investment in Emirates Team New Zealand gave New Zealand Inc. a platform and a context for business, to tell the New Zealand Story and to showcase New Zealand capability, design and innovation. The focused and committed attitude of Emirates Team New Zealand throughout the regatta was highly regarded by locals, media and visitors, and worked well as a metaphor for how New Zealand does business – with open-hearted and determined character, constant innovation, and integrity, application and good humour. This, combined with New Zealand leading the technology race in the AC72 class, ensured New Zealand held a prominent position in San Francisco in 2013.
Keywords: America’s Cup, leveraging, exposure, relationships, products, United States market, tourism, technology, marine, health IT, food and wine)
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Topics
Benefits, Financing / funding, Impacts - economic, Impacts- social, Management, Performance, Professionals, Tourism
Sport and Recreation Types
Views
1731
Added
April 2, 2014
Last Modified
April 2, 2014