Globalisation and sport in Aotearoa/New Zealand Research Completed
Globalisation and sport in Aotearoa/New Zealand
S J Jackson , J Scherer and M Silk
University of Otago
In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society (2nd ed., pp. 130-146). South Melbourne: Thomson.
In this chapter, the authors consider: the increased role of globalisation and its impact on sport, culture and identity in New Zealand; theories of globalisation that help explain the transformation of sport in New Zealand; related and alternative explanations of globalisation, such as Americanisation and cultural imperialism; the role of the global media in transforming sports and influencing local cultures to re-define or re-create themselves; and considerations that a new global environment creates for sports managers, marketing professionals and policymakers.
culture, globalisation, identity, management, marketing and advertising, mass media, planning, policy, sports