Quantifying the social impacts of hosting sports events Research Completed
Title
Quantifying the social impacts of hosting sports events
Lead Author
Prepared by TSE Consulting and Ramboll Management for New Zealand Major Events
Organisation(s)
New Zealand Major Events
Publication Year
2007
Publisher
TSE Consulting, Lausanne
Contacts
New Zealand Major Events
Abstract
This report is the first step towards the continual improvement on the knowledge and practical experience of quantifying the social impact of hosting sports events in New Zealand.
It was only a few years ago that the main question being asked was whether sports events could impact the social realm of the host city or country? Now, with the aim of moving beyond this question, this report examines how the social impact of hosting sports events can actually be quantified.
The literature suggests that whether an event is large or small, the potential for a positive impact or benefit arising from acting as a host city or region is within reach. This, however, is unfortunately where the research ends. The general area of social impact analysis is fairly new and very little has been done in terms of both academic research and practical application of quantifying social impact of sports events. The fact that this is a new realm makes it even more relevant for New Zealand Major Events to be taking steps to improve their knowledge in the area.
The first chapter of the report outlines the current literature on sports events and governmental social policy and offers a simple strategic framework that can be used by organising committees and governments to see how together they can plan the most successful event that reaches their integrated social objectives. It then examines more specifically the emerging trends in combining social objectives and sports events and looks at examples from three countries that have put social objectives at the core of their events.
Chapter two moves away from the theory and focuses on how to quantify and measure the social impact. Using five types of social issues as a platform for analyses, the methodologies used to economically quantify social impact is examined. The chapter concludes with a description of Net Present Value (NPV) and benefit-cost ratios, describing how a monetary value in the future can be attributed to today’s money value which is needed for the calculation of the Benefit-Cost Ratio in a Cost-Benefit Analysis.
Keywords:
Sports events; social impact; New Zealand
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Areas of Focus
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2101
Added
June 21, 2013
Last Modified
June 21, 2013