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Nostalgia-related aspects of professional sport facilities: A facility audit of major league baseball and national football league strategies to evoke the past Research Completed
Title
Nostalgia-related aspects of professional sport facilities: A facility audit of major league baseball and national football league strategies to evoke the past
Lead Author
Katherine Meyer
,
Chad Seifried
Publication Year
2010
Publisher
International Journal of Sport Management, Recreation & Tourism
This paper focused on documenting how Major League Baseball (MLB) and the National Football League (NFL) utilize nostalgia through their sport facilities to showcase the past, present and even the future. This study involved the collection and examination of several facility elements through a facility audit. Data was collected on nostalgia inducing elements by using facility and renovation documents/blueprints and announcements, archived data, published websites, facility visits, and interaction/contact with front office employees. The collected information led the researchers to determine that MLB and NFL teams use specific strategies or tactics within their facilities to create or evoke nostalgia. Furthermore, there are opportunities for each organization to attract more live and remote spectators to their venue and organizational-sponsored events in order to establish or maintain membership in their fan nation through methods which center on enhancing the nostalgic experience.
Keywords:
Sports marketing, Nostalgia, National Football League, Major League Baseball
