What's so good about being there? Negotiating the audio visual chasm between attending the live event and reading the televised media sport experience Research Completed
Title
What's so good about being there? Negotiating the audio visual chasm between attending the live event and reading the televised media sport experience
Lead Author
Margaret Henley
Organisation(s)
Department of Film, Television & Media Studies, University of Auckland
Publication Year
2011
Publisher
Inter-disciplinary.Net, Visual Literacies, Exploring Critical Issues, 5th Global Conference, July 2011, Oxford University, United Kingdom
Contacts
E-mail: Email: m.henley@auckland.ac.nz
Abstract
The televised sports event offers ease of reading for the dedicated sports fan and layers of accesible information for the casual viewer. It makes good commercial sense to offer a safe viewing haven for a range of competencies. A high percentage of viewers may only have watched the particular sport they follow on television and may never have played the game of attended the event.
As broadcasting of the game becomes increasingly sophisticated, viewing pleasure and consumer satisfaction has become inextricably woven into a multi level engagement with the medium and the message. Should they attend a live sports event, they may find the relative democracy of the viewing experience overwhelming or severely lacking and turn to mediated options on offer at the live stadia. Some feel cut adrift and disengaged without the support of the mediated text to help interpret their experience. Others discover that the live game experience is not only a place of discovery but that the television production of the live event is where their career aspirations lie.
Keywords:
televised sport, broadcasting, consumer satisfaction
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Areas of Focus
Settings (location)
Provision (delivery type & infrastructure)
Topics
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1226
Added
February 1, 2013
Last Modified
February 1, 2013