Migrant Community Participation in a Mega Sporting Event: New Zealand Chinese and the RWC2011 Research Completed
Title
Migrant Community Participation in a Mega Sporting Event: New Zealand Chinese and the RWC2011
Lead Author
Chloe Lau
Organisation(s)
New Zealand Tourism Research Institute, AUT
Publication Year
2012
Publisher
NZTRI, AUT
Contacts
Abstract
Hallmarking a mega event to strengthen tourism leverage is a strategy adopted by Tourism New Zealand. Mega sporting events also provide the host country a legitimate approach to promote their national identities and cultures on a global scale. Different from other event stakeholders, the host community is also the stakeholder whose role can be the contributor, benefactor, and beneficiary, or sufferer throughout the whole event process. Causality exists between early stakeholder input of host community and impacts of the event. As the largest event ever staged in New Zealand (NZ), the Rugby World Cup 2011’s (RWC2011) “uniquely New Zealand” thumb-printing slogan may create doubts of national identity for some who are not devotees of rugby.
Through a case study of the Chinese migrant community this research explores the relationships of migrant’s participation to identity and pride, their awareness of the RWC2011 and its connection to event participation, economic links and identity and pride. Through a triangulation approach with a content analysis, in-depth interviews, and questionnaires, this research aims at: analysing the local Chinese community’s awareness of the RWC2011; understanding the local Chinese community’s participation in RWC2011, understanding local Chinese business community engagement with TWC2011; and identifying the impact of RWC2011 on the sense of identity and pride within the local Chinese community. This seminar focused on the quantitative element of this research.
Keywords:
Chinese migrants, migrants, sense of identity, pride, Rugby World Cup, mega sporting events
How to access
Areas of Focus
Population Groups
Settings (location)
Provision (delivery type & infrastructure)
Topics
Sport and Recreation Types
Views
1500
Added
November 20, 2012
Last Modified
November 20, 2012