Identifying Preferences for Booked DOC Facilities in New Zealand Research Completed
Title
Identifying Preferences for Booked DOC Facilities in New Zealand
Lead Author
Michelle Irving
Organisation(s)
Mobius Research
Publication Year
2014
Publisher
Department of Conservation
Contacts
Michael Harbrow
Science & Capability Group, Department of Conservation, Wellington
Email: mharbrow@doc.govt.nz
Abstract
This research aimed to identify how DOC could best meet New Zealanders needs using booked or non-booked accommodation. The study used a mixed method approach, comprising focus groups and surveys.
It found support for increasing the number of vehicle accessible cabins, lodges and cottages, and serviced huts able to be booked, among most users of these facilities. This was consistent between those who usually book and those that also use free for all accommodation.
Facility preferences were strongly influenced by life-stage. Families are more likely to seek bookable accommodation, to ensure that everyone has a bed. Other segments also value being able to book huts and lodges. Other advantages of pre-booking are being able to travel without a tent, being aware of potential crowding, being able to pay in advance and not having to ‘race’ to the next hut to secure a bed.
A minority of respondents preferred not to have to book accommodation, but most said they would simply have to adapt to a new booking policy. Their concerns were mainly around a lack of flexibility if the weather changes. There was also concern about possible forfeiture of fees if plans changed. Some were concerned increased bookability may change the nature of tramping, preferring the New Zealand bush to be accessible for all.
Most people felt that increased bookability of huts and lodges was more important during peak times. Booking during non-peak times was less important, although it was acknowledged that popular accommodation can be busy during non-peak times as well. Most respondents felt that backcountry huts should remain as free for all.
There is less support for increasing the bookability of campsites as campers prefer to be more spontaneous about where they stay and there is less perceived need to pre-book. There is a perception that unless it is peak period and the campsite is very popular, then there is no need to book.
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Areas of Focus
Settings (location)
Provision (delivery type & infrastructure)
Topics
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Added
February 10, 2015