General Manager Sport & Entertainment
Heads up the Sports & Entertainment division of EY Sweeney (Strategy, Commercial and Research Services)
Education/Background – Bachelor of Business Management (Monash University)
20 years Global commercial sports experience with F1, Pro Tennis, AFL, Automotive manufacturers
Regular on-air Commercial Sports Expert for ABC Live Breakfast TV
Board Member of Karting Australia (National Sport Org)
Languages – English & German
Skills & Experience include.....
Global Sports Administration, Commercial & Automotive experience across:
Quantitative & Qualitative Research
Strategic Planning & Brand Management
Sponsorship & Rights Holders management
High Level Sports & Entertainment Negotiations
Athlete Management & Endorsements
Sports Program Delivery & Governance
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