34th America’s Cup: Evaluation of Emirates Team New Zealand Strategic Partnership

Greg Akehurst, Natalie Hampson , Jugdis Parbhu, Amy Bland (PKF Ross Melville)

Market Economics Limited for MBIE

2014

Ministry of Business, Innovation & Employment

NZ Major Events

majorevents@med.govt.nz

Phone: (04) 472 0030

Market Economics Limited

Level 5, 507 Lake Road

PO Box 331 297, Takapuna

Auckland 0740, NZ

P 09 915 5510

The 34th America’s Cup Regatta delivered a range of business benefits for the New Zealand economy, according to two evaluation reports – an independent evaluation of the Government’s investment in Emirates Team New Zealand and an evaluation of Trade and Enterprise’s leverage programme in San Francisco.

This evaluation by Market Economics Limited (M.E) has identified, and where possible quantified, the net economic effects that have accrued to New Zealand as a result of Emirates Team New Zealand’s (ETNZ) participation in the America’s Cup. The evaluation covers the period immediately following the close of the 32nd regatta in Valencia in July 2007 to the close of the 34th regatta in San Francisco in September 2013.

Keywords: America’s Cup, funding, evaluation, economic benefits

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Mixed-method

National

Events, High performance, Sport

Adults

Outdoors

Events, Facilities (outdoor), Organised, Professional

Benefits, Delivery, Impacts - economic, Impacts- social, Performance, Professionals, Tourism

Yachting/sailing

1275

April 2, 2014