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The Economic and Social Value of Sport and Recreation to New Zealand. Research Report No.322. September 2011 (FULL REPORT) Research Completed
The Economic and Social Value of Sport and Recreation to New Zealand. Research Report No.322. September 2011 (FULL REPORT)
Professor Paul Dalziel
Agribusiness and Economics Research Unit
PO Box 84
(03) 321 8280
New Zealanders enjoy and value sport and recreation. High levels of public and private investment support participation in sport and recreation, and so it is important to understand the benefits (and costs) generated by participation in sport and recreation.
This comprehensive national study by Professor Paul Dalziel from the AERU Research Unit at Lincoln University expands on work by BERL more than a decade ago. The report concludes that sport and recreation makes a significant contribution to the national economy and our society:
the broadly-defined sport and recreation sector’s contribution (including volunteered services) to GDP (gross domestic product) in 2008/09 was more than $5.2 billion, or 2.8 per cent. The sector employs more than 50,000 people. This is similar to the contribution the dairy industry makes to GDP and employment.
Including the value of social and personal benefits more than doubles the total value of sport and recreation to New Zealanders to around $12.2 billion.
The study provides:
a snapshot of the current dollar value of sport and recreation activity, including, contribution to GDP and employment, consumer demand for goods and services generated by participants and spectators, and benefits to tourism and health. The costs associated with participation in sport and recreation, such as health costs following injuries, have also been estimated.
a recommended set of indicators for tracking the value of sport and recreation over time.