The Taupo Special K Women’s Triathlon: Local economic impacts. Research Completed

Title

The Taupo Special K Women’s Triathlon: Local economic impacts.

Lead Author

New Zealand Tourism Research Institute

Organisation(s)

Auckland: New Zealand Tourism Research Institute.

Publication Year

2006

Publisher

NZTRI

Contacts

Abstract

This report focuses on the economic impacts of the Special K Women’s Triathlon on the local Taupo economy. The authors review visitor characteristics and expenditure, and the income generation capabilities of the event and local businesses. The Special K Triathlon, a women’s only triathlon (Swim 300m/Bike 10km/Walk or run 3km) was held on Sunday March 13th 2005 in Taupo. The research phase of the project was conducted from the event weekend and two weeks forward and involved: a web survey of participants (n=698 responses representing 1600 individuals, a response rate of 44%); a paper based survey of local businesses (29 businesses) and in-depth interviews with event organisers and Regional Tourism Organisation officials.

Keywords:

cycling, economics, events, female, participation, physical activity, running, sports, swimming, tourism, walking

 

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2632

Added

November 15, 2011

Last Modified

July 3, 2012

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