Rachel Batty

User Type:

Researcher

Position:

Senior Lecturer in Sport Management & Sport Development

Organisation:

Massey University

Location:

Auckland

Bio:

I am a Senior Lecturer within the School of Sport, Exercise and Nutrition at Massey University (Albany).

My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships, across a range of sporting contexts.Through the primary use of qualitative research approaches, my research places specific attention on sustainable partnerships, CSR initiatives, strategic directives, and governance considerations. Showcased throughout these narratives is the increasing influence public health agendas are having on food and beverage product alignments with sport.

I work with and for a number of different sport organisations within New Zealand and supervise Masters and PhD students with similar research interests.

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