QualitativeResearch Type (main)
Keeping Up With the Play: Practicum, Partnership and Practice
Andy Martin
This paper reports an inquiry into a Sport Management Program at Massey University. It provides program evaluation based on feedback from sport organizations and graduates related to their... read more
Why Do Consumers Support The Underdog Team In Sports Entertainment? Replication and Extension Study of Motivational Bases for Consumer Affection for Underdog
Amishkumar Patel
The aim of this research study is to replicate the motivational bases associated with consumers’ affection towards the underdog and extend it to the sports industry, though some research does... read more
Online Discussion Forum Influence on Professional Sport Fan Support: an Exploratory Study
Alexander Natelli
With professional sports continually attracting new supporters and these supporters increasingly using Internet technologies, questions arise about the relationship between sport fan online... read more
Fear and loathing on the sport field: Masculinities,social transformation and creative teaching strategies
Richard Pringle
The apparent links between sport and masculinities have generated critical concern from a number of educationalists, feminists and sport sociologists. These concerns have inspired the... read more
Managing stakeholder relationships in conjunction with a public health agenda: A case study of community sport events in New Zealand
Rachel Batty
The stereotypical realm of taboo sport sponsorship, which has traditionally included tobacco and alcohol products, is evolving to incorporate soft drink, confectionary and fast food... read more
Young Women’s Views and Experiences of Sport
Sport New Zealand
This factsheet provides a summary of the findings of a study Sport NZ funded looking at young women’s engagement with sport, with a focus on 15 to 17 year olds. The study, by the University of... read more
Employee recreation in New Zealand: a pilot study
Rosaleen M Ward
This study investigates executive and employee attitudes towards employee recreation. A mail survey was conducted among 11 private sector companies in Christchurch. The issues examined include the... read more
Determinants of inter-partner learning in an alliance between a national sporting organisation and a professional sport franchise
Paul Cleary
This research explores the determinants of inter-partner learning in alliances. The potential for organisations to learn from their alliance partner is well recognised in the literature. The... read more
The Societal Costs and Benefits of Commuter Bicycling: Simulating the Effects of Specific Policies Using System Dynamics Modeling
Alexandra Macmillan
Background: Shifting to active modes of transport in the trip to work can achieve substantial co-benefits for health, social equity and climate change mitigation. Previous integrated modeling of... read more
Should physical activity be on the healthy ageing agenda?
Bevan C Grant
Physical activity makes a notable contribution to one’s independence, ability to perform everyday tasks and quality of life in the later years, but engagement in this health-related behaviour... read more